The concept-project developed the identity of a make-up set designed for a male audience, while using the same products of the existing espressoh line, maintaining its identity.
The campaign included the creation of a new packaging with lenticular effect, new logo and payoff, key visual, a video manifesto and “Pedroh”, an AI app that provides advice, tutorials and support to bring men closer to the world of make-up.
The key visual
This hypothetical Unconventional Activity was promoted on social media, with all ad revenue from the app donated to MenEngage Alliance to support their initiatives.
Store images by espressoh. – Collaborators of the project: Silvia C., Gloria G., and Claudia L.