RENZO is my alter ego, a branding project that transforms anger into an emotional outlet through a “violent” and extreme expression. The alter ego embodies an explosion of negative emotions, channelling them into strong and decisive actions to regain balance.

The project includes a complete visual identity with a logo, Instagram profile, a Spotify playlist, a quiz, a magazine on the creative process and a video, all integrated into a website created with Wix. The goal is to transform anger into a means of release and personal growth.

“Stay staring in a mirror for as long as possible until your eyes burn.”
“Take a picture of someone who is on your ass and piss on it.”
“Start screaming louder and louder until you have no more voice left.”
“Take some firecrackers, light them and throw them into a church.”
“Cut off your hand and spray the blood on a piece of clothing.”
“Go out, walk down the street and fuck off every person you see.”
RENZO’s Instagram profile

Learn more about the alter ego on the official website, where you’ll find his vision and mission, the whole magazine, and an interactive test that provides a personalized recommendation.

Visit RENZO.COM


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